WHY PEOPLE VIEW ESG INITIATIVES AND ESG CONCERNS DIFFERENTLY

Why people view ESG initiatives and ESG concerns differently

Why people view ESG initiatives and ESG concerns differently

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Understanding consumer attitudes is important and consumer belief is increasingly relying on CSR considerations.



The data is obvious: dismissing human rightsconcerns can have significant costs for businesses and countries. Governments and companies which have effectively aligned with ethical practices avoid reputation damage. Implementing stringent ethical supply chain practices,encouraging reasonable labour conditions, and aligning legal guidelines with international convention on human rights will protect the reputation of nations and affiliated organisations. Also, current reforms, for instance in Oman Human rights and Ras Al Khaimah human rights exemplify the international emphasis on ESG considerations, be it in governance or business.

Investors and stockholder tend to be more worried about the impact of non-favourable press on market sentiment than just about any other facets these days because they recognise its immediate impact to overall business success. Although the association between corporate social responsibility campaigns and policies on consumer behaviour shows a weak relationship, the information does in fact show that multinational corporations and governments have faced some financialdamages and backlash from customers and investors because of human rights concerns. Just how customers view ESG initiatives is generally being a bonus rather instead of a determining factor. This distinction in priorities is clear in consumer behaviour surveys where in fact the impact of ESG initiatives on purchasing choices remains relatively low when compared with price, quality and convenience. Having said that, non-favourable press, or particularly social media whenever it highlights business misconduct or human rights associated issues has a strong effect on customers attitudes. Clients are more likely to respond to a company's actions that conflicts with their individual values or social expectations because such stories trigger a psychological response. Thus, we see authorities and businesses, such as within the Bahrain Human rights reforms, are proactively implementing procedures to weather the storms before suffering reputational damages.

Market sentiment is mostly about the overall mindset of investor and shareholders towards specific securities or markets. Within the past decade this has become increasingly also affected by the court of public opinion. Consumers are more aware of ofcorporate conduct than in the past, and social media platforms enable allegations to spread far and beyond in no time whether they are factual, deceptive and even slanderous. Hence, conscious customers, viral social media campaigns, and public perception can translate into diminished sales, decreasing stock prices, and inflict harm to a company's brand equity. On the other hand, decades ago, market sentiment was only determined by financial indicators, such as for instance product sales figures, earnings, and economic factors that is to say, fiscal and monetary policies. But, the proliferation of social media platforms plus the democratisation of information have actually certainly broadened the range of what market sentiment entails. Needless to say, consumers, unlike any period before, are wielding a lot of power to influence stock rates and impact a company's economic performance through social media organisations and boycott efforts based on their understanding of the company's activities or standards.

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